We know that means innovating and expanding our everyday food offerings, and the new Signature Stackburgers go beyond typical cheeseburgers that you find at quick service restaurants,” said Troy Bader, president and chief executive officer at International Dairy Queen. “Our hot food menu, served at our DQ ® Grill & Chill ® restaurants, is key to our business goal to become a balanced leader in both food and treat items. These larger pattied sandwiches were much better.American Dairy Queen Unveils New Line of Signature Stackburgers (Photo: Business Wire) Larger patties stayed moist and flavorful and because they had more surface area you had more condiments, sauce, and pickles on each sandwich. So you stack multiple dry, bland, rubbery burgers up and it overwhelms the condiments which cannot improve the taste. Now the patties also become dry and rubbery so now you ruin the texture. They lose the juiciness and flavor of a grilled burger. That may alleviate the supply side issues but DQ needs to consider the demand side issues as well.ĭemand for a reduced quality product is likely to wane. You simply stack the patties to make different weights of burgers rather than stocking a different sized burger for each weight. ![]() Using smaller patties that are interchangeable reduces the need for many different sized burger patties. I now understand the change had something to do with reducing the SKUs and attempting to rectify supply chain issues. So, it will be a bad experience for all those people who go to DQ hoping for the taste they could have had at home if they would only fire up their grills. (I would use my tiny hibachi on a tiny outdoor landing in winter). PS Around here, the number of unused outdoor grills is appalling. Then add in all the mucking around with figuring out HOW to order, and staff having to figure out how to muck around with what seems to be lousy register applications, and I guess that's that then. ![]() The $5 menu with more original burger offerings, and then $5 menu, was excellent. Never a good marketing move to make your customers feel like jackasses.įinally, what people around here want is the best quality burger available for the price, with a grilled flavor. And, whether this meant the good-tasting beef burgers would be no longer available.Īnd, the offshoot of "Bye Bye burger Boredom?" Marketing, in one fell swoop, disparaged all its previous burgers as being "boring," and "unworthy," which, in turns makes me, the consumer - customer, a blasted fool for enjoying them. ![]() My second thought was that there was nothing on the flyer, nor even on the DQ website, that, in any way, would entice me to want a Signature Stackburger, and, I was not given any idea of estimated cost. (I have become convinced that marketing department staff, along with multi-million-dollar-salaried CEOs, never shop or try the products). ![]() So, I then associated "terrible" with the DQ Signature Stackburgers, along with equating poor quality. Now, the Albertsons/Shaws, et al, Signature brands are, so far, terrible. I even did research to check to see if a sale had occurred - and could find nothing. bought DQ, as SIGNATURE is that company's own product line, and I would gather that there are far more grocery stores than DQs in the country. Because the flyer has, in large bold, SIGNATURE STACKBURGER and, at the bottom, "Bye Bye Burger Boredom," I thought three things: Has Albertsons, Shaws, etc. Today, I received Stackburger coupons in the mail.
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